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Unique ExecuReach Solution Recognizes Business Executives at Both the Office and at Home for Enhanced Targeting Capabilities for Marketers
OMAHA, NE --(Marketwired - March 01, 2016) - Leading marketing services and analytics provider, Infogroup, has expanded its ExecuReach Database to nearly 30 million business executives using its unique blend of proprietary Business and Consumer databases. ExecuReach enables marketers to connect the business and consumer buying decisions of executives for enhanced targeting at the office or at home.
Infogroup uses its proprietary linkage methodology to create a highly targetable marketing universe of contacts in the ExecuReach database. This powerful dataset allows marketers to build customized targetable audiences through a cross-index of firmographic, demographic, and psychographic qualifiers. An example target audience could consist of small retail business owners, age 34-45, who enjoy credit card rewards and are planning personal travel.
"ExecuReach is an extremely unique dataset in the industry that Infogroup has heavily invested in and significantly grown due to client demand," said Mike Iaccarino, chairman and CEO of Infogroup. "Our U.S. Teleresearch team makes over 24 million calls annually to verify our business data to ensure greater data accuracy, which delivers higher response rates and return on investment for our clients' campaigns."
The ExecuReach proprietary database is ideal for marketing purposes across many different industries such as executive recruitment, insurance, financial services, apparel, upscale gifts, home furnishings, gourmet foods & spirits, sports, fitness, self-improvement, seminars, books & magazines, fundraising, travel and real estate offers.
"ExecuReach is an exceptional multichannel solution for marketers to reach the right decision makers and executives at the office or at home, either offline or online across multiple devices," said Matt Graves, Chief Data Officer, Infogroup. "We will continue to invest and grow the ExecuReach dataset due to increasing client demand."
ExecuReach will soon be available for digital targeting within Infogroup Audience Solutions. For more information on ExecuReach -- please call (402) 836-5290.
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.